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Getting to know Indian English
As I prepare to leave India after nearly three years here, I’m reflecting on the many things that make India special. The role of language, especially the use of English, is one of them. More than a...
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Designing Multi-Purpose Content
Publishers can do more with content when content is able to serve more than one purpose. This post will provide a short introduction to how to structure content so that it’s multi-purpose. First...
View Article3 Tools to Set Tangible Goals for Content
How can writers know when content is good enough to satisfy users? Content quality should not be the subjective judgment of an individual writer, whose opinion may differ from other writers. Content...
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Lumping and Splitting in Taxonomy
Creating a taxonomy — noting which distinctions matter — often seems more art than science. I’ve been interested in how to think about taxonomy more globally, instead of looking at it as a...
View ArticleTime to end Google’s domination of schema.org
Few companies enjoy being the object of public scrutiny. But Google, one of the world’s most recognized brands, seems especially averse. Last year, when Sundar Pichai, Google’s chief executive, was...
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Who benefits from schema.org?
Schema.org shapes the behavior of thousands of companies and millions of web users. Even though few users of the internet have heard of it, the metadata standard exerts a huge influence in how people...
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All models reflect a point of view
We sometimes talk about having a “bird’s eye” perspective of a place or about a topic. We can see how details connect to form a larger whole. The distance highlights the patterns that may be hard to...
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XML, Latin, and the demise or endurance of languages
We are living in a period of great fluctuation and uncertainty. In nearly every domain — whether politics, business, technology, or health policy — people are asking what is the foundation upon which...
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Revisiting the difference between content and data
This post looks in detail at the differences between conent and data. TL;DR — I understand you’re too busy to read a 10,000+ word post. No worries, I’ve pulled out some highlights in the below...
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Taxonomy makes the world go round
Taxonomy, like the money supply or the ozone layer, is a stealthy — yet fundamental — concept in our lives that, unfortunately, only a few people know much about. Taxonomy makes the world go around:...
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